Most Escape Room games employ all of the tools developed for theatre. Their scenarios feature a detailed and dynamic set and technical design that could be that of a small immersive production. The experience is framed by a story that gives context to the puzzles the team has to solve.
— The Theatre Times
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Theater and video games were cousins of a sort even before escape rooms came along.
— New York Times
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An escape room might be like a movie in many ways, but I wouldn’t say it categorically is a movie. If I had to categorize it – and I do, but more on that later – I’d say, it’s theater.
— Room Escape Artist
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To create a revenue stream, to keep employees on the books, to buck up brand awareness and to keep from going completely stir crazy, many escape-room owners — and people in adjacent trades, like theater — have entered a period of frenetic innovation.
— New York Times